Strategy/Writing/Design | Connecting your message with your markets
Naming a new company means creating an identity that’s not already registered for online use, which explains some of the (in my humble opinion) downright goofy names you see. For a tech-tutorial website concept focused on graphics software, I suggested the name “Undon’t” as the opposite of “Undo,” and created this logo to highlight the … Continued…
Madam C. J. Walker became America’s first self-made female millionaire. This dynamic entrepreneur founded a cosmetics empire with a product she created to treat her own hair loss. She built her company in Indianapolis, Indiana, along with an architectural gem of a facility that combined a theatre with spaces devoted to community use. This building … Continued…
ARCA racing team WebeRacing needed a high-visibility logo for its primary car, one that would be easy to prepare on a computer-driven vinyl cutter. My design highlights the “W” in the team’s name (also the last initial of its driver) with a look that spells “speed.”
How do you set yourself apart in a crowded field? As B Plus C Communications, I wrestled with that question until I realized that my cat’s successful bids for attention achieved the same results as a successful marketing campaign. Solution to the capabilities brochure problem: Showcase the cat and tell his authentic story. Use his … Continued…
On Your Level Youth Project uses broadcast media, online resources, and face-to-face interactions to encourage teens to explore and accept diversity, communicate honestly and openly, and seek out productive life paths as they forge their way into adulthood. The project is the brainchild of teacher, media personality, and spoken word artist Blair Karsch, a multi-decade … Continued…
Renowned for staging plays that tackle sensitive themes and subject matter, the Phoenix Theatre is one of only a few Actors Equity member institutions in Indiana. For the covers of a fundraising brochure designed to assist the Phoenix in renovating its facility and meeting other fiscal needs, I created a pair of digital illustrations that … Continued…
This 501(c)(3) not-for-profit organization serving persons with disabilities needed a headquarters building that could bring all its staff together within the community they serve. To assist with fundraising efforts targeting the costs of designing and building the facility, I researched, wrote, designed, laid out, typeset, and produced a brochure that told the organization’s unique story … Continued…
Many not-for-profit organizations, especially those that provide vital social services to otherwise under-served populations, stand or fall on their infrastructure’s ability to support their programming. When Boone County Senior Services outgrew its longtime headquarters in Lebanon, Indiana, its not-for-profit foundation embarked on a capital campaign aimed at raising the $2,000,000 necessary to build a new … Continued…