Strategy/Writing/Design | Connecting your message with your markets
Through media, multimedia, and in-person experiences aimed at a teen audience, On Your Level Youth Project promotes communication and understanding in a diverse world. I created a logo that symbolizes the not-for-profit group’s message of building a strong base of understanding among gender identities, races, and belief systems.
Many new college graduates migrate to other parts of the country in search of job prospects that they either know or believe they cannot find in their home states. Fewer college students opt for teaching careers. Because of these trends, the aging teacher population, and other factors, many schools scramble to fill their teaching ranks. … Continued…
The Indiana Dental Association’s Annual Session brings together practitioners from around the state for continuing education and social events. When the Association used a thematic tag line (“Beyond Tomorrow, Beyond Ourselves”) to tie together one year’s activities, I created a signature image for use on printed pieces that signed up exhibitors, registered participants, provided a … Continued…
For a technology-oriented company that specialized in providing computer systems and services targeting the graphic arts, I created a typographic logo that matched up precisely geometric letter forms with a swirling, graceful ampersand. The combination of hard-edged and curved shapes echoed the focus of the client’s business, aptly named for its products and its customers.
ARCA racing team WebeRacing needed a high-visibility logo for its primary car, one that would be easy to prepare on a computer-driven vinyl cutter. My design highlights the “W” in the team’s name (also the last initial of its driver) with a look that spells “speed.”
My client Thurston Springer’s logo printed using either four or five spot-color inks, including light gold, dark gold, dark blue, black, and an opaque white ink behind it when it appeared on dark backgrounds. I knew that reducing the number of inks required to render the logo would reduce my client’s printing costs, but the … Continued…
Founded in 1863 as a not-for-profit institution, the third-largest non-governmental cemetery in the United States occupies 555 acres in the heart of Indianapolis, Indiana. Crown Hill Cemetery relies on its not-for-profit Heritage Foundation to fund the preservation and restoration of the historic treasures on its grounds. The Heritage Foundation calls on B Plus C Communications … Continued…
Financial consultants Thurston Springer Miller Herd & Titak wanted a brochure for use in presentations to prospective clients. I researched, wrote, designed, laid out, typeset, and produced a piece that met two specific visual requirements: Incorporate the look of their conference room’s frosted-glass wall, and show the view from the windows of their north-suburban Indianapolis … Continued…
[Please note: I’m only allowed to share the scripts of these spots and can’t identify the client’s location.] ——————– Lake Shore Community College attracts non-traditional students including single parents, 30- to 40-somethings who find their career prospects blunted by the lack of a degree, and recent high school graduates who want to complete general education … Continued…
The City of Indianapolis committed $19.6 million to a project targeting one of its major east/west arteries, 38th Street, originally dubbed Maple Road. This busy thoroughfare evolved from a residential corridor to a site for small commercial districts that served burgeoning northern suburbs, and eventually became a conduit across the city rather than a destination … Continued…
Indiana/World Skating Academy provides a place to learn and have fun, providing elite coaching for world-class ice-skating competitors from around the work and family togetherness for local residents. Since it opened its doors in 1987, I/WSA has nurtured talent, added ongoing revenue to the City of Indianapolis, and donated ice time to other community organizations. … Continued…
The Alliance of the American Dental Association is a national organization of dental spouses who support their life partners’ profession with community-education and legislative initiatives. AADA launched an outreach program called Senior Smiles, targeting the dental health of older adults. I created the campaign logo, along with a brochure designed to fit into kits of … Continued…
[Please note: I’m only allowed to share the scripts of these spots and can’t identify the client’s location.] ——————– Most people mistrust used car sales operations, often with good reason. Many use high-pressure tactics to sell substandard vehicles at inflated prices. Aubrey’s wanted to use humorous depictions of customers’ worst fears to differentiate itself from … Continued…
The Phoenix Theatre, an Actors’ Equity member institution, presents diverse plays, including recent Broadway hits (which it’s often the first Midwest theatre to stage) and new works by Hoosier playwrights. It mounts its productions on two stages in a renovated church that’s been its home since 1988. Faced with ongoing needs for updates to its … Continued…
The Indiana War Memorial Commission preserves and showcases a portfolio of museums, monuments, and artifacts, telling the stories of Hoosier veterans and their service from the American Revolution to the present day. Among the IWM’s most treasured holdings: irreplaceable hand-made battle flags, many from the American Civil War, the majority endangered by wear, age, contaminants, … Continued…
An audio electronics guru wanted a logo for his consulting business, named after an old-school cookie product. I created a design that plays off the fact that the same letter ends the first and begins the second word of the name. The look also captures the two-sided nature of the client’s business, including both component … Continued…
The Copper Development Association launched an online microsite designed to promote the advantages of brass in manufacturing. On modern high-speed machine tools, brass offers significant versatility, machines quickly, and leads to minimal tool wear. In many cases, manufacturers can switch parts from other metals to brass and gain a high degree of efficient profitability. This … Continued…
For Orthopaedics Indianapolis and its Eastern-Indiana practice, I wrote a pair of ads that used allover background images to showcase its clinicians’ expertise with routine injuries and those resulting from athletic competition. The athletic-themed ad targeted families. The more-general ad equated orthopaedic excellence with the artistic performance of a symphony orchestra. View or download the … Continued…
Automotive Sales Training Systems teaches vehicle salespeople to understand the needs and psychology of prospective buyers, creating the kind of trust that can guide transactions—and careers—to success. Less-effective but more-common training methods lead to sales-staff turnover, a widespread problem in the industry. After one year, ASTS graduates remain on the job at more than twice … Continued…
The Indiana Dental Association represents the professional and personal well being of approximately 80% of the state’s dentists. The IDA’s Midwest Dental Assembly, formerly called the Annual Session, combines continuing education with trade-show displays and social interaction for practitioners, office staff, and family members. Among the suite of marketing collateral that publicizes this event, the … Continued…