Strategy/Writing/Design | Connecting your message with your markets
My client Thurston Springer’s logo printed using either four or five spot-color inks, including light gold, dark gold, dark blue, black, and an opaque white ink behind it when it appeared on dark backgrounds. I knew that reducing the number of inks required to render the logo would reduce my client’s printing costs, but the … Continued…
For the orthopaedic specialists at SCORE, I wrote a series of ads that focused on individual sports, including baseball, basketball, football, and soccer. Each ad used an exaggerated statistic to emphasize the difficulty of competing while injured: a 700-foot distance to hit a home run, a 20-foot high basketball rim, an opposing football team with … Continued…
Animal overpopulation contributes materially to euthanasia rates when unspayed and unneutered cats and dogs breed, and their litters become strays. In Indianapolis, Indiana, the percentages of stray and surrendered animals euthanized at the city’s two animal shelters vastly exceeded comparable statistics in smaller metropolitan areas and even entire small states. The Indiana Companion Animal Network … Continued…
Through media, multimedia, and in-person experiences aimed at a teen audience, On Your Level Youth Project promotes communication and understanding in a diverse world. I created a logo that symbolizes the not-for-profit group’s message of building a strong base of understanding among gender identities, races, and belief systems.
Many new college graduates migrate to other parts of the country in search of job prospects that they either know or believe they cannot find in their home states. Fewer college students opt for teaching careers. Because of these trends, the aging teacher population, and other factors, many schools scramble to fill their teaching ranks. … Continued…
The Alliance of the American Dental Association is a national organization of dental spouses who support their life partners’ profession with community-education and legislative initiatives. AADA launched an outreach program called Senior Smiles, targeting the dental health of older adults. I created the campaign logo, along with a brochure designed to fit into kits of … Continued…
Indiana/World Skating Academy provides a place to learn and have fun, providing elite coaching for world-class ice-skating competitors from around the work and family togetherness for local residents. Since it opened its doors in 1987, I/WSA has nurtured talent, added ongoing revenue to the City of Indianapolis, and donated ice time to other community organizations. … Continued…
Renowned for staging plays that tackle sensitive themes and subject matter, the Phoenix Theatre is one of only a few Actors Equity member institutions in Indiana. For the covers of a fundraising brochure designed to assist the Phoenix in renovating its facility and meeting other fiscal needs, I created a pair of digital illustrations that … Continued…