[Please note: I’m only allowed to share the scripts of these spots and can’t identify the client’s location.]
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In light of the bleak statistics on reuniting lost dogs and cats with their families, Washington Humane, an animal welfare organization with a no-kill shelter, wanted to promote its discounted microchipping event at a local mall. This campaign also used an out-of-home element.
:60 “Too Bad (Dog)”
[CU OF DOG IN SHELTER CAGE. TAG ON DOOR SAYS “29—UNKNOWN”]
VO:
We found your dog. Too bad you don’t know it. He’s in Cage #29 at Washington Humane. If only he had a microchip, we could reunite him with his family. Otherwise, he’s going to be stuck here unless someone decides to adopt him.
[PAN TO DOG IN ADJOINING CAGE WITH TAG THAT SAYS “BUDDY—OWNERS FOUND”]
VO:
The dog in Cage #28 has a microchip. He’ll be reunited with his family today.
[PAN BACK TO ORIGINAL DOG]
SUPER:
Only 15% of lost dogs reunite with their families.
Microchip your pets.
Keep them safe, healthy, and home
VO:
Only 15% of lost dogs reunite with their families.
Microchip your pets.
Keep them safe, healthy, and home.
SUPER:
Get a microchip for only $10, July 28-31 at Big Mill Plaza.
SUPER: LOGO, WASHINGTON HUMANE
SUPER: WashingtonHumane.org
VO:
Bring your dog and get a microchip for only $10 at our Pet Safety event, July 28-31 at Big Mill Plaza. A message from this station and WashingtonHumane.org.
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:60 “Too Bad (Cat)”
[CU OF CAT IN SHELTER CAGE. TAG ON DOOR SAYS “14—UNKNOWN”]
VO:
We found your cat. Too bad you don’t know it. She’s in Cage #14 at Washington Humane. If only she had a microchip, we could reunite her with her family. Otherwise, she’s going to be stuck here unless someone decides to adopt her.
[PAN TO CAT IN ADJOINING CAGE WITH TAG THAT SAYS “LILAC—OWNERS FOUND”]
VO:
The cat in Cage #13 has a microchip. She’ll be reunited with her family today.
[PAN BACK TO ORIGINAL CAT]
SUPER:
Only 2% of lost cats reunite with their families.
Microchip your pets.
Keep them safe, healthy, and home.
VO:
Only 2% of lost cats reunite with their families.
Microchip your pets.
Keep them safe, healthy, and home.
SUPER:
Get a microchip for only $10, July 28-31 at Big Mill Plaza.
SUPER: LOGO, WASHINGTON HUMANE
SUPER: WashingtonHumane.org
VO:
Bring your cat and get a microchip for only $10 at our Pet Safety event, July 28-31 at Big Mill Plaza. A message from this station and WashingtonHumane.org.